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Cash Magic Casino Facilities

Cash Magic Players Club Members

2000

  • Jalou Gaming begins operation in Louisiana with with the purchase of one video poker travel center in Houma
  • Rupp Marketing is hired to develop a strategic marketing plan with an eye toward statewide growth

2001

  • Cash Magic brand is developed and attached to the casino component of the company’s business model
  • Rupp Marketing directs extensive consumer research efforts, including in-depth focus group testing
  • This new consumer-driven information leads to enhancements in operational policies and marketing/advertising tactics

2003

  • Rupp Marketing works with Cash Magic management to develop the state’s first video poker player loyalty program – The Magic Cash Rewards Program

2004

  • Agency institutes a new variable data direct mail program targeted to Magic Cash Rewards members

2005-present

  • Statewide advertising campaigns are produced and implemented throughout major and secondary media markets
  • Magic Cash Rewards program membership experiences consistent growth each year
  • On-going success allows for company growth with 24 casinos in operation by 2014, with new acquisitions annually