Fidelity Bank is a venerable institution. Since 1908, it has continuously served the needs of New Orleans and markets beyond the city boundaries. But the bank has grown. And with increased competition from national banks on online lenders, it was time to too Fidelity’s horn. The creative team at Rupp Marketing dove into the culture of the bank to find the core advantage to banking with Fidelity.
Their recent name change (for compliance reasons, the bank changed its name from “Fidelity Homestead Savings Bank” to “Fidelity Bank”) gave Rupp Marketing an opportunity to re-introduce Fidelity Bank to the community with a new logo, a new positioning statement and a new look to their marketing.