At Rupp Marketing, we believe that creating great advertising only gets us halfway home. To be effective, brilliant creative must be seen and heard by the target audience – over and over again! Well-planned media placement assures our clients that their message is seen by the right people at the right time, enough times to make an impact. Thus, our emphasis is on research-driven media planning and effective, efficient and accountable media buying. Because media planning and buying is not an exact science, a mixture of knowledge, experience and creativity – along with a good dose of common sense – is needed to execute a successful media program. We believe that advertising is an investment. As such, the primary goal of the media plan should be to maximize the Return-On-Investment not only by creating awareness, but also by generating qualified leads and measurable results for the client.		RESEARCH   STRATEGIC PLANNNING   ACCOUNT SERVICES   MEDIA   CREATIVE SERVICES